エンゲージメントのための反復可能なプロセスを構築する

愛される続編が急遽大成功を収める

LaunchTeam17Twitch

オールヒット・スピードラン: 1683% of target watch time
再現可能な成功: 100％のクリエイターが次のDropに興味を持っている
素早くスケーリングする: 282 creators streamed; 10 hrs avg Stream Time

チャレンジ

What Team17 needed

With release around the corner, Team17 were required to hit aggressive viewership and creator engagement targets in a short time frame for the release of Blasphemous 2. A sequel to the highly praised original, this title needed access to pre-created publisher communities to score big on Twitch.

解決策

How the Drop ran

By continuously using Dare Drop in the past, Team17 was ready to re-engage retained creators as reusable assets quickly to make this launch pop. All Team17 needed to do was choose which existing Metroidvania communities to target and Dare Drop's proprietary community sizing tool produced a list of hundreds of creators in their ecosystem. With Dare Drop, Team17 enrolled 282 creators to create 6.8M watch minutes that put Blasphemous 2 on the map.

See the Drop